Link Management

Links are built by many different means however good content ultimately results in links being built naturally. There are many ways links can be built - through partnerships, collaboration between websites, paid placements - the list is too long to list here - if you do want to see a list that packs a punch, check out Aaron Wall and Andy Hagans 101 ways to build link popularity. Whichever method you use to build your links, it's important to manage these links effectively. 

The internet has changed in recent years, as have the algorithms that the search engines use to determine their results. It wasn't long ago that reciprocal linking was the flavour of choice. A lot more credit used to be given to webmasters who obtained large numbers of relatively spammy links from lower grade websites. The search engines are now wise to the these techniques and websites that have too many low grade spammy links are punished - and rightly so. It's now more important than ever that we take the time to build high quality content to allow high quality links to be built.

Lotrax has been built to suit any link building strategy. Regardless of whether it's a reciprocal link (ill advised), 3-way linking, a paid link - or a link acquired by any other means - if you have gone to the trouble to acquire it, it makes sense to monitor that the links stays in place and you continue to get the benefit.

Achieving good search engine rankings isn't as straight forward as perhaps it used to be. Link building is long winded and time consuming - hardly a surprise - the best things in life need to be worked for.

Having done all the hard work required to build our links, it makes sense to protect your hard work. If you've acquired the link through collaboration of any kind - you want to make sure your partner keeps up their end of the bargain. If it's a link trade - you want your link to stay on the agreed page. We also know that adding too many other outbound links to the page devalues your link - so that's an area we will want to keep an eye on. We know that partners sometimes add NOFOLLOW tags to links. If it's a natural link, there's not much we can do about that however if the link is being added as part of a deal or trade, we want to make sure these tags are not sneaked onto the link without our knowledge. Lastly, all your hard work will be in vein if the page is dropped from the search engine index. All these factors can be monitored through Lotrax, providing round the clock protection for your prize assets.

Can't i check manually? Well yes you can but this can take time - and how often do you check? This isn't practical when you're dealing with any real number of links. Finding issues is just the first step. Taking the time to contact partners, wait for responses and then try to rectify any issues found, makes the process time consuming - time that could be spent more productively. 

When we look at the benefit in terms of SEO - it's simple - you minimise the loss of link juice. Every link you build that's taken down without your knowledge has a negative impact on your SEO efforts. Each lost link is a red flag and whilst one link lost isn't going to cause too many issues, it doesn't take too many to impact your traffic. If it's taken down in error, you want it back up ASAP so that it isn't then seen as a new link - we already know the age of a link is important. 

Lotrax has been designed to add maximum benefit to your SEO efforts, regardless of your choice of link building strategy. We're not here to judge the quality of your links, although we do offer some guidance on how link building can be undertaken effectively. At the end of the day, you're the boss, so final judgement as to the quality of links gained will rest on your shoulders. Our aim is to offer you a reasonably priced tool to keep a check on your links round the clock. Lotrax ensures that:

» Links are not removed without your knowledge

» Links are not moved to pages with less benefit, without your knowledge

» Links don't have NOFOLLOW tags added to them without your knowledge

» You are notified when the number of outbound links on a page exceeds a certain threshold (you set this!).

» You are notified when the page that has your link is dropped from the Google index

» Partners can be emailed automatically using custom emails (personalised with in-fills) when an issue is detected

» Partners are able to respond back to any contact, automatically

The key benefit of Lotrax is saving you a shed load of time saved checking all the factors that can impact your SEO efforts. 

Manually checking your links can be painful. More so when you start finding that partners have dropped your links or made changes in a way that impacts the benefit you receive. Lotrax undertakes daily monitoring to check this doesn't happen and when it does, offers an option to automate a large piece of the contact strategy. Is this isn't what you want you can set the notifications on any issues to come to yourself. How does the automated contact work? If we take one of our checks as an example we can bring the process to life. The biggest check that can be run is a check that your link isn't removed without your knowledge. When email automation is enabled, you can customise an email for this specific check. Using the available in-fills, you will be able to perfectly customise the email. This email will then be sent to your partner automatically when the link is removed (we double check that it isn't a server blip first). The pertinent details such as partners name, email address and the link details are pulled from the information you input when you add the link to the system. You choose how long the system should wait for a response before taking the next action. We have automated as much as is sensible to automate. Ultimately, you will need to make some decisions.  When your partner receives the email, they have an easy method to respond. You can manage replies within the Lotrax interface.

We are so confident that you'll see the potential of Lotrax, we have a 30 day FREE trial. All you need to sign up is a valid email address - no payment details are required. To get started click here to create your FREE account.